3 REASONS WHY A HOUSE ISN’T SELLING
Have you ever driven by a For Sale sign and wondered, “That house has been on the market for a long time, I wonder why it isn’t selling”? You might have asked that question because you were worried the same thing would happen when you put your own house on the market!
Often a home doesn’t sell for one of three reasons:
- The price is too high.
Sometimes a homeowner will set the listing price exceptionally high in the hopes of getting lucky. What happens instead, however, is potential buyers stay away. In today’s real estate market, a house usually sells at a price that is close to its market value. Fortunately, the current market value of your house – and, hence, its approximate selling price – may be higher than you realize. It’s worth getting a free market assessment.
- The house doesn’t show well.
Sometimes a house is strategically priced for the market but doesn’t show well. It’s difficult for buyers to look past issues, such as clutter, and see the potential. In those cases, prospective buyers who view the property, don’t like what they see, and move on. If you put your house on the market, make sure it looks its best for prospective buyers.
- The listing is poorly promoted.
Clearly, buyers won’t become interested in a property if they don’t know about it. The listing must be promoted effectively, and that involves more than a For Sale sign.
Want more tips on selling your house? Call me today.
JUDGEMENTS BUYERS MAKE IN THE FIRST 30 SECONDS
You’ve probably heard the expression, “You don’t get a second chance to make a first impression.” When it comes to selling your home, that is definitely true. In fact, a buyer will come to several conclusions about your property within the first few minutes of seeing it. That’s why it’s so important to make a good first impression.
How do you do that?
One of the best techniques is to pretend you’re a buyer. Drive up to your home. Open the door. Step into the foyer. Take a quick look around. Then ask yourself, “What impressions am I getting from this property so far? What stands out? What impresses me? What concerns me?”
Of course, you want to get a sense that the home is attractive, spacious, and clean. You want to emphasize the enticing features while minimizing the less desirable qualities. There are many great tricks that can help.
For example, if your foyer is small, eliminate furniture and other items in that area in order to make it look a bit more spacious.
If you have a fantastic kitchen, show it off to the buyer. Make sure the appliances sparkle. Set the table with your best dishware. Make it look like a showcase in a kitchen store. You want the buyer to see it and say, “Wow.”
Buyers make judgments about your home very quickly. In fact, it’s not uncommon for a buyer to make a comment about your property, like – “I love the high ceilings” – within the first few seconds of coming in the door. Don’t underestimate the importance of that first impression.
Of course, serious buyers will scrutinize your property more closely, especially if they have an initial interest. What you want to do is to make sure to peak that initial interest.
Want the latest tips in showing your home effectively, so it sells quickly? Call today.
WILL YOUR FURNITURE FIT?
When you’re viewing a property that’s on the market, you’ll probably try to imagine how your furniture will fit and look in that space. Where will your desk go in the home office? How will you position the sofa and chairs in the living room?
First, it’s often larger furniture that creates the most concern. Make sure you have those measurements on hand when viewing a property. That way, you can use a measuring tape to get a clear idea of how that particular piece of furniture will fit in the room.
Second, there are many online tools you can use to plan and position furniture for a particular size and shape of the room. By using a site such as http://www.roomsketcher.com, you can position your furniture – and see how it fits, in just a few minutes.
Finally, when viewing a home, confirm that larger pieces of furniture can be moved into the rooms. A large, wrap-around sofa may not easily make it up or down narrow, winding steps. Knowing that in advance gives you the opportunity to plan accordingly.
NOTABLE, QUOTABLE… QUOTES!
“It is best to disregard talk and judge only actions.”
“You always pass failure on the way to success.”
“What we call failure is not the falling down but the staying down.”