Setting Your Price

Set A List Price That Gets You SOLD!

Generally, houses sell quickly and usually for more money when they are priced properly in the beginning.  And I believe you want to sell your house for the highest possible price and in the shortest amount of time! That being said, let’s consider a couple of factors that help with establishing a list price for your property.

First, discover what type of real estate market you are currently in.  Is it a Seller Market or a Buyers Market.  Our National Association of REALTORS (NAR) offers the following guidelines.  NAR has determined through studies that an average housing market equates to six (6) months of inventory.  So three (3) months of inventory equals a Sellers’ Market, and nine (9) months of inventory equals a Buyers Market.

Now consider how much interest you want to get with your property listing?  Do you want as many people as possible through the door, or are you looking for one Buyer to visit your home?  Underpricing your home slightly will drive in more traffic.  And more traffic means more interest, and possibly more than one offer.  Receiving more than one offer generally means the offer has fewer contingencies and Buyers ask for fewer concessions.

When it comes to pricing, you may have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:

  • If you list your house too high, few buyers, if any, will see it.
  • If your price is too low, you could end up leaving money on the table.

Don’t worry. I am an expert at creating a pricing strategy that will pique the interest of qualified buyers – and set the stage for you to get you the highest possible sale price. I am a specialist in our local market and want to use my strategies as your advocate.

I will begin by getting to know your property and all its desirable features. Then I make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses in the area have sold for over the past six months.

Of course, buyers won’t pay for the sentimental value you place on your house. But special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful lot/backyard can have an impact on how quickly a property sells and for what price. I’ll help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.

Curious as to what your house is likely to sell for in today’s market? Please submit the form below or call or email me for a no-obligation Personal Consultation. I’ve got the answers for you.

Want more information about pricing?  Order my book!

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